The Life and Music of Gustav Holst Essay - 610 Words

The Life and Music of Gustav Holst Gustav Holst, born in Cheltenham in September 1847, is still today considered to be one of the greatest music composers of all time. He was not very fond of music when he was younger, but he enjoyed the piano. He was sent to Cheltenham Grammar School and forced to take long music lessons, even though he had neuritis in his hands. His first job was an organist and Choirmaster at the Choral Society, Bourbon on the Water. Impressed at his good ear for music, his father borrowed some money to send him to the Royal College of Music, which he had previously failed to enter. As he got older, the neuritis in his hands got worse, and it was almost impossible for him to play the piano, so he took up the†¦show more content†¦After many refusals of his works, Holst became rather unwell, so took him to Algeria for a holiday. The warm climate and bright colours of Algeria inspired Holst, so he decided to start working on a new piece called Beni Mora, but it was not a great success. In 1912, his performance of The Cloud Messenger was a hit, so he went to Spain for a holiday to celebrate. While there, he met Clifford Bax, who encouraged him to write a movement called The Planets. It was very successful. In 1923, Holst was conducting a rehearsal at University College, when he slipped and fell off the platform onto his head. The damage was deadly, and it was years before he recovered from the effects. Later on, after a trip to America, Holst received great congratulations for his performance of the Planets, and an anonymous rich man gave him several hundred pounds to spend on his music. But, Holst was beginning to have bad effects of the concussion he was in earlier, and he couldn’t bear to have anything touch the back of his head. He spent many nights in agony, so his doctor suggested that he moved away from London. So that is exactly what he did. He bought a small house in Thaxtead and lived there for nearly a year, but much of his music was failing. In 1926, Holst was working in Dorset. He wrote a piece called Egdon Health dedicated to Thomas Hardy, and he knew it was the best thing he hadShow MoreRelatedOverview of Gustav Holsts The Planets1520 Words   |  7 PagesGustav Holst: The Planets, Op. 32 Performed by Royal Philharmonic Orchestra Conducted by Andrà ¨ Previn Gustav Holst (1874-1934) was an English composer well known for his orchestral suite The Planets. Holst began his trip into the musical world as a young pianist. His father, Adolph Holst, was a skilled pianist who wanted Gustav to succeed at playing as he did. Gustav, however, was impaired by neuritis making it difficult to play for long hours. As Gustav aged he began trying to compose music insteadRead MoreEssay on Gustav Holst1432 Words   |  6 PagesGustav Holst Music derived from astrology is surprisingly rare. The ancient Greek philosophers, whatever their intellectual attitudes towards astrology may have been, were certainly not ignorant of astrological teachings and ideas. It was they, after all who put forward the idea of the Music of the Spheres, the idea that these vast objects twirling around and whirling through space, must have hummed a tone as they went along their courses, much as a ball spun on a string will whistle.Read MoreThe Importance Of Seeing The Philadelphia Orchestra Perform Gustav Holst s : The Planets Suite997 Words   |  4 Pagesperform Gustav Holst’s: The Planets Suite. The piece as a whole is one that pulls the strings of your heart from the first pound to the last mystic moment of silence. It has been a year since I heard the orchestral piece in full, and ever since, I have been awaiting to get an opportunity like that again. It is unfortunately a rare occurance in my generation to feel so strongly abo ut a piece of art. The world is at our fingertips, and yet we have no urge to explore it. According to Gustav, the PlanetsRead MoreMusic Appreciation Of The New York Philharmonic1422 Words   |  6 Pages The paper at hand is a music appreciation of The New York Philharmonic’s performance of Gustav Holst’s The Planets at Avery Fisher Hall, New York, on 7th July 2013 at 3:00 p.m. This tenth season of Summertime Classics, presented by The New York Philharmonic, features Bramwell Tovey, who has been the host as well as the conductor of this series since its commencement in 2004 (Gilbert, 2013, p.1). Tovey, a Grammy-winning conductor is renowned all around the world as a highly versatile musician dueRead MoreThe Concert At The Osu Symphonic Band Concert1105 Words   |  5 PagesThis Broad Earth, composed by Steven Bryant, Danzon (from Fancy Free Ballet), composed by Leonard Bernstein and arranged by John Krance, Peace and Light Rising, composed by Edward Knight, and all four movements of Second Suite in F, composed by Gustav Holst. The Symphonic Band is the se cond group between the first group, Wind Ensemble, and the third group, Concert Band. Their instrumentation aligns with the modern concert band style of piccolo, flute, oboe, clarinet, bass clarinet, alto saxophoneRead MoreA Brief Biography of Elliot Cook Carter Jr.1127 Words   |  4 PagesHe became involved in music initially as a teen, and was encouraged in this regard by family friend Charles Ives, who was also a composer. At the age of 15, he had the opportunity to sit in the audience of the Boston Symphony Orchestra’s New York Premiere of The Rite of Spring. It was then 1924Í ¾ the experience would prove to be a major influence on the remainder of his life. Carter received his undergraduate degree in English at Harvard University, but he also studied music there, as well as at theRead MoreI Am Waiting For The Concert1131 Words   |  5 Pagesafford to have. The composition itself mirrors this style, having as a reoccurring theme an energetic performance of trumpets with two layers of support, a high pitched one from violins and a ground bass from percussion devices. In the beginning, the music was dominated by festive motifs, like the one described, but as the end approached, more and more tensioned motifs that instilled unrest and uncertainty infiltrated, such as short progressions of unaccompanied flutes.1 Pascal Dusapin’s Outscape wasRead MoreSilent Power : The Philosophies Of Benjamin Zander2667 Words   |  11 Pagespowerful.† These are the words of Benjamin Zander. He began lessons in cello and composition under his father, but soon was invited by Benjamin Britten to study with him in the summers. He also studied theory and composition from Imogen Holst, daughter of Gustav Holst. At the age of fifteen, he moved to Florence to study cello under Gaspar Cassado. He graduated from London University in 1964, and was awarded a Harkness Commonwealth Fellowship for post-graduate work at Harvard. Beginning in 1967, ZanderRead MoreRebecca Clarke s `` Cinderella No More ``3827 Words   |  16 Pageswomen-composer who wrote for viola. Most of Clarke’s compositions were written in the first three decades of the twentieth century, her works was largely unknown until the 1970th. Such is the curiously small impact she made as a composer in England in her life time that the first edition of Lionel Turtis’s book â€Å"Cinderella no more† doesn’t mention her viola Sonata, even though now violist from all over the world would regard it as one of the principal works for the instrument of its era. This seems very

Contemporary Law Reform Issue Copyright Reform - 1787 Words

Contemporary Law Reform Issue Student Number: 29123624 Copyright Reform Copyright laws must be flexible in addressing and supplementing the needs of Australia’s modern society. However, the failure of the existing, and outdated Copyright Act 1968 (Cwth) in fulfilling the needs of the Australian public has triggered the need for copyright reform. Copyright reform aims to reconsider the relationship between copyright, innovation, technology, research, and economic growth, where it would provide flexible laws fundamental to the broad dissemination of knowledge. Copyright laws should strike a balance between the interests of the creator and the Australian public in terms of access to knowledge, culture and education. Copyright reform aims to†¦show more content†¦Authors and publishers believe that the book industry will disintegrate through the implementation of a â€Å"fair use† system on copyright material. Authors, publishers and booksellers instigate that if recommendations for â€Å"fair use† were enacted, there would be ne gative ramifications on Australia’s creative content and will discourage local investment. In the Sydney Morning Herald’s article â€Å"Writers and publishers voice opposition to new copyright proposals†, Steger (2016) states ‘removal of restrictions will cut prices and accelerate supply. The so-called fair use system allows use of some material without payment to copyright holders’. Steger (2016) emphasises that the implementation of a copyright reform to adopt the US system of â€Å"fair use† would promote a potential fall in jobs in the sector and discourage investment. Steger (2016) also goes on to highlight the economic instability Australia’s creative content may face, instigating that a ‘fair use’ system would â€Å"destabilise an industry that contributes $7.4 billion to the Australian economy† (Appendix 2). Conditions that Give Rise to the Need for this Reform New Technology Australian copyright law as it stands does not anticipate or take into account existing and new technologies in society. The internet has profoundly changed the way individuals’ access, share and create content. It enables widespread and extensive access to knowledge instantaneously, fostersShow MoreRelatedTrial By Media Essay1412 Words   |  6 Pagesconstitutes an offense that may be prosecuted by the state and is punishable by law†1. Crime can be classified through a variety of elements which violate the rights of a community at large. Acts of crime are punishable upon proof of guilt that are presented in the court of law. Consequently, criminal law is the law which defines these crimes and may aid or establish their subsequent punishments. These criminal laws are enforced through criminal procedures and trials. 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The Hunters Phantom Chapter 31 Free Essays

string(80) " her lap as wel as her own; Stefan took Elena’s, and Alaric Matt’s\." Knowing he couldn’t perform the ritual on an empty stomach, Stefan hunted down several squirrels in Mrs. Flowers’s backyard, then returned to the boardinghouse’s garage. Meredith had parked Mrs. We will write a custom essay sample on The Hunters: Phantom Chapter 31 or any similar topic only for you Order Now Flowers’s antique Ford out in the drive, and there was more than enough room to set up everything they needed for the banishment ritual. Stefan cocked his head at a skittering noise in the shadows and identified the fast-beating heart of a little mouse. The atmosphere might not be a comfortable one, but the spaciousness of the room and its cement floor meant it would be an excel ent place to work the spel . â€Å"Hand me the tape measure, please,† Alaric said from his sprawled position in the middle of the garage floor. â€Å"I need to get this line just the right length.† Mrs. Flowers had dug up a box of multicolored chalk from somewhere in the boardinghouse, and Alaric had the book propped open and was careful y copying the circles, arcane symbols, parabolas, and el ipses from its pages onto the smooth cement. Stefan gave him the tool and watched as he measured careful y from the innermost circle to a row of strange runes near the outermost edge of his drawing. â€Å"It’s important that everything be precise,† Alaric said, frowning and doublechecking the ends of the measuring tape. â€Å"The smal est error could lead to us accidental y setting this thing loose in Fel ‘s Church.† â€Å"But isn’t it loose already?† asked Stefan. â€Å"No,† Alaric explained. â€Å"This ritual wil al ow the phantom to appear in its corporeal form, which is far more dangerous than the insubstantial thing it is now.† â€Å"Then you’d better get this right,† Stefan agreed grimly. â€Å"If this al goes as planned, the phantom wil be trapped in the innermost circle,† Alaric said, pointing. â€Å"We’l be at the outermost edge, over there past the runes. We ought to be safe out there.† He looked up and gave Stefan a rueful grin. â€Å"I hope. I’m afraid I’ve never done any kind of summoning in real life before, although I’ve read a lot about it.† Terrific, Stefan thought, but he returned Alaric’s smile without comment. The man was doing the best he could. Al they could do was hope it would be enough to save Elena and the others. Meredith and Mrs. Flowers entered the garage, each carrying a plastic shopping bag. Celia trailed behind them. â€Å"Holy water,† Meredith said, lifting a plant mister out of her bag to show him. â€Å"It doesn’t work on vampires,† Stefan reminded her. â€Å"We’re not summoning a vampire,† she replied, and went off to mist the outer spaces in the diagram, careful not to disturb the chalk lines. Alaric stood and started very cautiously hopping out of the huge multicolored diagram, clutching the book in one hand. â€Å"I think we’re about ready,† he said. Mrs. Flowers looked at Stefan. â€Å"We need the others,† she said. â€Å"Everyone affected by the phantom’s powers has to be here.† â€Å"I’l help you carry them down,† Alaric offered. â€Å"Not necessary,† Stefan told him, and headed upstairs alone. Standing by the side of the bed in the little rose-andcream bedroom, he looked down at Elena, Matt, and Bonnie. None of them had moved since he had placed Matt there. He sighed and gathered Elena in his arms first. After a moment, he also picked up her pil ow and a blanket. At least he could try to make her comfortable. A few minutes later al three of the sleepers were lying in the front of the garage, wel outside the diagram, their heads supported by pil ows. â€Å"Now what?† Stefan asked. â€Å"Now we each choose a candle,† Mrs. Flowers said, opening her plastic bag. â€Å"One that you feel represents you in color. According to the book, they real y should be handdipped and special y scented, but this wil just have to do. I won’t pick one myself,† Mrs. Flowers said, handing the bag to Stefan. â€Å"The phantom hasn’t focused its powers on me, and I don’t remember being jealous of anyone since 1943.† â€Å"What happened in 1943?† asked Meredith curiously. â€Å"I lost the Little Miss Fel ‘s Church crown to Nancy Sue Baker,† Mrs. Flowers answered. When Meredith gaped at her, she threw her hands up in the air. â€Å"Even I was a child once, you know. I was strikingly adorable, with Shirley Temple curls, and my mother liked to dress me in fril s and show me off.† Putting the astounding image of Mrs. Flowers in Shirley Temple curls out of his mind, Stefan poked through the assortment of candles and chose a dark blue one. It seemed right to him somehow. â€Å"We need candles for the others, too,† he said. Careful y, he chose a golden one for Elena and a pink one for Bonnie. â€Å"Are you just going by their hair colors?† asked Meredith. â€Å"You’re such a guy.† â€Å"You know these are the right colors for them, though,† Stefan argued. â€Å"Besides, Bonnie’s hair is red, not pink.† Meredith nodded grudgingly. â€Å"I guess you’re right. White for Matt, though.† â€Å"Real y?† Stefan asked. He didn’t know what he would have chosen for Matt. American-flag patterned, maybe, if they had had it. â€Å"He’s the purest person I know,† Meredith said softly. Alaric raised an eyebrow at her and she elbowed him. â€Å"Pure in spirit, I mean. What you see is what you get with Matt, and he’s good and truehearted al the way through.† â€Å"I suppose so,† said Stefan, and he watched without comment as Meredith chose a dark brown candle for herself. Alaric shuffled through the bag and picked a dark green candle, and Celia selected one of pale lavender. Mrs. Flowers took the bag with the remaining candles and stashed it on a high shelf near the garage doors, between a bag of potting soil and what looked like an old-fashioned kerosene lantern. They al sat down on the garage floor in a semicircle, outside the diagram, facing toward the empty inner circle, holding their unlit candles. The sleepers lay behind them, and Meredith held Bonnie’s candle in her lap as wel as her own; Stefan took Elena’s, and Alaric Matt’s. You read "The Hunters: Phantom Chapter 31" in category "Essay examples" â€Å"Now we anoint them with our blood,† Alaric said. They al looked at him, and he shrugged defensively. â€Å"It’s what the book says.† Meredith removed a smal pocketknife from her bag, cut her finger, and quickly, matter-of-factly, smeared a stripe of blood from the top to the bottom of her brown candle, then passed the knife to Alaric along with a little bottle of disinfectant. One by one, the others fol owed her lead. â€Å"This is real y unsanitary,† Celia said, wincing, but she fol owed through. Stefan was very aware of the smel of human blood in such an enclosed space. Even though he’d just fed, his canines prickled in an automatic response. Meredith picked up the candles and walked to their sleeping friends, crossing from one to the next and raising their hands to make a swift cut and wipe their blood against their candles. Not one of them even flinched. When she had finished, Meredith redistributed the sleepers’ candles and returned to her spot. Alaric began to read, in Latin, the first words of the spel . After a few sentences, he hesitated at a word and Stefan silently took the grimoire. Smoothly he picked up where Alaric had left off. The words flowed off his tongue, the feel of the Latin on his lips reminding him of hours spent with his childhood tutor hundreds of years ago, and of a period when he lived in a monastery in England during the early days of his struggle with vampirism. When the time came, he snapped his fingers and, with a touch of Power, his candle lit itself. He handed it to Meredith, who dripped a little of the melted wax onto the garage floor at the edge of the diagram and stuck the candle there. One by one, at the appropriate points in the ritual, he lit a candle and she placed it, until there was a little row of multicolored candles bravely burning between them and the chalk outlines of the diagram. Stefan read on. Suddenly the pages of the book began to flutter. A cold, unnatural wind rose inside the closed garage, and the flames of the candles flickered wildly and then blew out. Two candles fel over. Meredith’s long hair whipped around her face. â€Å"This isn’t supposed to happen,† Alaric shouted. But Stefan just squinted his eyes against the gale and read on. The pitch-blackness and the unpleasant sensation of fal ing lasted for only a moment, and then Elena landed jarringly on both feet and staggered forward, clutching Matt’s and Bonnie’s hands. They were in a dim octagonal room lined with doors. A single piece of furniture sat in the center. Behind the lone desk lounged a tanned, beautiful, amazingly muscular, bare-chested vampire with a long, spiraling mane of bronze hair fal ing past his shoulders. Instantly Elena knew where she was. â€Å"We’re here.† She gasped. â€Å"The Gatehouse!† Sage leaped to his feet on the other side of the desk, his face almost comical y surprised. â€Å"Elena?† he exclaimed. â€Å"Bonnie? Matt? What’s going on? Qu’est-ce qui arrive?† Usual y, Elena would have been relieved to see Sage, who had always been kind and helpful to her, but she had to get to Damon. She knew where he must be. She could almost hear him cal ing to her. She strode across the empty room with barely a glance at the startled gatekeeper, pul ing Matt and Bonnie along with her. â€Å"Sorry, Sage,† she said as she reached the door she wanted. â€Å"We’ve got to find Damon.† â€Å"Damon?† he said. â€Å"He’s back again?† and then they passed through, ignoring Sage’s shouts of â€Å"Stop! Arretezvous!† The door closed behind them, and they found themselves in a landscape of ash. Nothing grew here, and there were no landmarks. Harsh winds had blown the fine black ash into shifting hil s and val eys. As they watched, a strong gust caught at the light top layer of ash and sent it flying in a cloud that soon settled into new shapes. Below the lighter ash, they could see swamps of wet, muddy ash. Nearby was an ash-choked pool of stil water. Nothing but ash and mud, except for an occasional scorched and blackened bit of wood. Above them was a twilit sky in which hung a huge planet and two great moons, one a swirling bluish white, the other silvery. â€Å"Where are we?† said Matt, gaping up at the sky. â€Å"Once this was a world – a moon, technical y – that was shaded by a huge tree,† Elena told him, walking steadily forward. â€Å"Until I destroyed it. This is where Damon died.† She felt rather than saw Matt and Bonnie exchange a glance. â€Å"But, uh, then he came back, right? You saw him in Fel ‘s Church the other night, didn’t you?† Matt said hesitantly. â€Å"Why are we here now?† â€Å"I know that Damon’s close,† Elena said impatiently. â€Å"I can feel him. He’s come back here. Maybe this is where he began his search for the phantom.† They kept walking. Soon they were not so much walking as wading through black ash that stuck to their legs in nasty thick clumps. The mud underneath the ash clung to their shoes, releasing them at each step with a wet sucking sound. They were almost there. She could feel it. Elena picked up the pace, and the others, stil linked to her, hurried to keep up. The ash was thicker and deeper here because they were approaching where the trunk had been, the very center of this world. Elena remembered it exploding, shooting up into the sky like a rocket, disintegrating as it went. Damon’s body had lain underneath and had been completely buried in the fal ing ash. Elena stopped. There was a thick, drifting pile of ash that looked like it would be at least as high as her waist in places. She thought she could see where Damon had awoken – the ash was disturbed and caved in, as if someone had tunneled out of one of the deeper drifts. But there was no one around except themselves. A cold wind blew up a spray of ash, and Bonnie coughed. Elena, kneedeep in cold, sticky ash, dropped Bonnie’s hand and wrapped her arms around herself. â€Å"He’s not here,† she said blankly. â€Å"I was so sure he would be here.† â€Å"He must be somewhere else, then,† said Matt logical y. â€Å"I’m sure he’s fighting the phantom, like you said he was going to. The Dark Dimension’s a big place.† Bonnie shivered and huddled closer to Matt, her brown eyes huge and ful of pathos, like a hungry puppy’s. â€Å"Can we go home now? Please? Sage can send us back again, can’t he?† â€Å"I just don’t understand,† Elena said, staring at the empty space where the great trunk of the tree had once been. â€Å"I just knew he would be here. I could practical y hear him cal ing me.† Just then a low, musical laugh cut through the silence. It was a beautiful sound, but there was something chil y and alien about it, something that made Elena shudder. â€Å"Elena,† Bonnie whispered, her eyes wide. â€Å"That’s the thing I heard before the fog took me.† They turned. Behind them stood a woman. A woman-shaped being, anyway, Elena amended quickly. This was no woman. And, like its laugh, this woman-shaped being was beautiful, but frightening. She – it – was huge, more than one and a half times the size of a human, but perfectly proportioned, and it looked like it was made of ice and mist in blues and greens like the purest glacier, its eyes were clear with just a touch of pale green. As they watched, its solid, icytranslucent hips and legs shifted and blurred, changing to a swirl of mist. A long wave of blue-green hair drifted behind it, its shape like a gradual y roiling cloud. It smiled at Elena, and its sharp teeth shone like silvery icicles. There was something in its chest, though, that wasn’t ice, something solid and roundish and dark, dark red. Elena saw al of this in an instant before her attention was ful y riveted on what hung from the ice-woman-thing’s outstretched hand. â€Å"Damon.† She gasped. The ice-woman was holding him casual y around the neck, ignoring his struggles as he dangled in the air. It held him so easily that he looked like a toy. The black-clad vampire swung out with his leg, kicking at the ice-woman’s side, but his foot simply passed through mist. â€Å"Elena,† Damon said in a choked, thin voice. The ice-woman – the phantom – cocked its head to one side and looked at Damon, then squeezed his neck a little tighter. â€Å"I don’t need to breathe, you†¦ idiot phantom,† he gasped defiantly. The phantom’s smile widened and it said in a sweet, cold voice, like crystals chiming together, â€Å"But your head can pop off, can’t it? That’l do just as wel .† It shook him a little, and then transferred its smile to Elena, Bonnie, and Matt. Elena instinctively stepped back as the glacier-cold eyes found her. â€Å"Welcome,† the phantom said to her in a tone of pleasure, as though they were old friends. â€Å"I’ve found you and your friends so refreshing, al your little jealousies. Each of you with your own special flavor of envy. You’ve got an awful lot of problems, don’t you? I haven’t felt so strong or so wel -nourished for mil ennia.† Its face became thoughtful, and it began to shake Damon gently up and down. He was making a guttural choking noise now, and tears of pain ran down his face. â€Å"But you real y should have stayed where I put you,† the phantom continued, its voice a little colder, and it swung Damon casual y in a great arc through the air. He wheezed and pul ed at its huge hand. Was it even true that he didn’t need to breathe? Elena didn’t know. Damon wasn’t above lying about it if he had a reason, or even for no reason except to annoy his opponent. â€Å"Stop it!† Elena shouted. The phantom laughed again, genuinely amused. â€Å"Go ahead and make me, little one.† Its grip tightened around Damon’s throat and he shuddered. Then his eyes rol ed back until Elena could see only the ghastly, red-veined whites of his eyes, and he went limp. How to cite The Hunters: Phantom Chapter 31, Essay examples

A Comprehensive Research Study on Accounting Theories and Contemporary

Question: Write report on accounting theories and contemporary issues in todays business world. Answer: Sustainability account: Executive Summary: Accounting theories and contemporary issues are growing as a baking issue in todays business world. Currently, there are various research studies and debating has been happened on the process of effective implementation of the theories and contemporary issues into the business. This research study will be focused on the effective implementation of the theories and contemporary issues into the current business organization. The logic of sustainability accounting will be scrutinized; there will be also a brief discussion about the elements of sustainability accounting. The study also connects these elements with the work under taken presently by the companies. The proper direction will be provided on the process of engaging the employees with this new system in this study. There will be brief arguments on the support of this Sustainability accounting system as well as opposing this system. Why these accounting theories and contemporary issues are demanding more importance and why it is very important to have a separate division for the companies also be stated. What are the benefits of incorporating these theories and contemporary issues into the business? The core reason is for convincing the companies to introduce sustainability accounting into their business (2013 Awards for Excellence, 2014). Why sustainability accounting should be, adopt within the companies present accounting practice. The cost benefits of sustainability accounting also described briefly and in due course the study unlock all the aspects of sustainability accounting. Introduction: Sustainability has become the major concern of the big as well as the small companies. As the competition is increasing due to the globalization, the global leaders are creating mammoth competition for the local companies. Open market has influenced this competition to become greater war. For sustaining, the companies are testing several effective techniques and strategies, so that they can achieve better edge over their rivals. It is evident in several studies that the companies should have a focus on their non-financial aspects besides their focus on the financial aspects. Owing to the fact that financial sustainability is very much influenced by the non-financial aspects of the company. The sustainability accounting assembled with such issues like environmental issues, social issues as well as the legal issues. All these issues have great impact on business. An upcoming organization cannot avoid these issues if it wants to sustain or create a better position. A flourishing company must adopt the sustainability accounting theories into their existing accounting process (Botes, Low and Chapman, 2014). The theories of sustainability accounting will help immensely for their future progress. The purpose of the report is to evaluate the procedures of incorporating sustainability accounting in a company, how sustainability help a company how it will be beneficial to a company, cost effectiveness of sustainability accounting also be examined. There are lots of scopes for this research, as many companies are not yet aware of this new divisions. For this research, both qualitative and quantitative data is used for better understanding of the issues. However, initially the companies have to bear extra expenses for initiating a new division for sustainability accounting or adopting the strategies and techniques of sustainability accounting in their existing accounting process, in long run for sustaining in the industry this initiative will be very helpful for the compan ies. The core reasons for incorporating sustainability accounting into the accounting process are - for evaluating the companies environmental aspects as well as the social aspects and the issues of corporate governance. Sustainability accounting consists of the non-financial aspects of the companies that are beneficial for the sustaining of the company such as the environment of the company; external natural environment as well as their internal environment (Freedman and Jaggi, 2010). The social issues those are connected to the company; the favorable as well as the adverse issues, the human capitals and the companys reputation and brand image in the market. The companies should look after these issues very carefully as the sustainability accounting helps to growth immensely. A small company can be improved and keep a better position by these strategies of sustainability account. Most of the big giants already have the separated division for their sustainability accounting. The flo urishing companies are incorporating these techniques into their accounting system. They are organizing several enhancement learning and training program for their employees so that the techniques of sustainability accounting is implemented properly in the companies. As there is, a time constraint and less of availability of appropriate information and as there are mostly tangible assets their actual valuation ac not be possible (Gray, 2010). Hope this study will provide a brief knowledge of sustainability accounting to the readers. Core aim of sustainability account: The core purpose of incorporating sustainability accounting in the system of the companies is mainly for evaluating the companies environmental aspects as well as social issues and for examining the rule and regulation of the companies which, governance the companies through an account. These are basically, non-financial properties of the companies, however, they has significant role in the growth of the companies. The companies can achieve sustainable growth with the help of these non-financial properties of the companies. The sustainability accounting is connected with the sustainable factors such as human resources, environmental issues as well as social aspects and issues of corporate governance. The core objective of sustainability accounting is to up to date the progress of an integrated business strategy to the managements of the companies and measure the threats for the sustainability as well as the opportunities, which are inbuilt with the investment decisions. There are sig nificant relation between the sustainability account and financial account. Sustainability accounting is totally dependent on the structure of the present financial accounting system. The companies evaluates their financial accounting data as well as the sustainability accounting data by keeping the information side by side for better evaluation of their performance. The policies taken by the companies on the environmental issues are help them to avoid the adverse situations, which may be occurs if the policies are violated. The sustainability accounting practice help to improve communications between the employees, therefore it is cost efficient communication component (Hopwood, Unerman and Fries, 2010). For sustainability of a company the basic attribute are, commitment for long duration, leadership qualities, monetary as well as time investment, executive business plan, effective team of management and effective team work. There are four pillars for economical sustainability, proper planning of strategy and financial, diversification of income, striking administration along with finance team, own income creation. In the same way the attitude of facing the social issues, the policies regarding the social issues saves the companies from the social mishaps as well as help the companies to progress. Better control over the companies incorporates rules and regulations help the companies to grow steadily. So therefore, the management should form a separate sustainability accounting division, which will be responsible for governing their sustainability account (Jones and Ratnatunga, 2012). Therefore, it should be incorporate in the existing accounting pattern. Elements of sustainability account: The core elements of sustainability account are environmental issues, social capital or dependencies, the human capitals, business models and invention of new techniques, the leadership and the control of the leaders in their business. These elements or factors of sustainability accounts are tangible assets such as the social status of the company, the reputation of the company, the brand image, customer relation, the customers loyalty, the staff controlling power of the management and the environmental and legal issues related with their business. The success of the companies hugely depends on the management of their sustainability account. Companies use to form their distinct division of sustainability accounting, as they have understood the essentiality of sustainability accounting. The employees are recruited, who have better experience and expertise in this field. Simultaneously, the appropriate and adequate learning and training sessions are arranging for the employees and alwa ys keep an eye on their performance according to their training and learning sessions. These help the development of the employees as well as give extra power for progressing the companies development process (LoÃÅ'ˆfgren and Li, 2011). Environment: Environment is the core part of sustainability account; it has a significant role in the perception of the company. A company hugely depend on the surrounding environment, from the environment, company get resources for their organization (Mayo, 2011). The resources can be natural resources such as water, soil and the minerals, the production materials, which the companies utilizes for their production as well as for their servicing. There might be several environmental issues, the companies must be well aware of the issues and look after the issues. The laws regarding the environmental issues should be followed strictly for avoiding adverse situations. The use of natural resources must be controlled and should avoid the misuse of natural resources. It must be watched that pollution level always stays on permissible level. The environmental externalities or harmful emission of poisonous gases must be controlled so that the pollution to the environment can be prevented. In a phrase, t he companies impact on the environment, either by using of non-renewable natural capitals, as the ingredients of production such as water, minerals, ecosystem and biodiversity or by the environmental externalities or other harmful emission to the environment which leads to air, water, land pollutions by disposal of wastages and green house gas emission. Social capital or dependencies: The connection of the companies with the society is determined by their social capital or dependencies, by this element the contributions of the companies to the society is measured. The companies execute the requirements of the people with their basic business principle. The companies established with a vision and to reach their predefined goal companies acquire a mission through this companies attain their goal. The theories of relationship management help immensely for achieving the predefined goals of the companies. The companies social capitals are their stake holders, their consumers, their whole sellers, their CNFs, their logistic helps, transporters, their retailers, the communities and the Governments (LoÃÅ'ˆfgren and Li, 2011). The issues relating the availability and affordability of their product and services and responsible industrial exercise in marketing and managing consumers privacy are main objective of this element. Human capital: The human resources or human capital is the basic factor of the companies sustainability. The companies staffs play a significant role for sustaining a company.The capable and liable employeespossess a significant position in the company and provide a lot to the company by their valuableservices, which the employees cater for the company. So therefore, the company must encourage their staffs to deliver quality service with providing the greater value of their job as well as giving value to their personal necessities (Mayo, 2011). The companies should offer better salaries and compensation to their employees compare to their competitors so that the employees influenced to work for better. There should be appropriate and adequate learning, training and development program for the employee, so that the abilities of the will be enhanced and the developed capabilities of the employees help them to cater better service. Company should look after the health and safety of the employees so th at the employees will make their services available without any fear. The company should nourish the special talents properly, there should be skill enhance program, the employee should properly educated about companys visions and missions. The companies should establish the safety as well as security culture and there should be proper training of the safety culture for the employees (Mingat, Ledoux and Rakotomalala, 2010). The security and safety system should be checked on a regular basis and the management should look after that whether the security and safety culture deployed by the company is followed properly or not. Business models and innovation: The business modelsare very important aspects of the companies; the particular models followed by the company has greater significant for that company. The overall impact of the particular model on the surrounding environment as well as on society has lot of substances. The effects of newer inventions on the environment as well as the society are also major factors. It deals with the amalgamation of environment and social factors in the worth creation procedure of the company. The models of several businesses take a shape by the companys sourcing proficiency and other innovation related to the production process as well as product invention and effectiveness andaccountability of the project. (Schaltegger, Bennett and Burritt, 2006) There is several effective business models applied by the companies, which are basically according to their respective business, the size of their business, the location the existing threat and opportunities of the business all are measured with equal impo rtance. The business model works from the evaluating the demand then prepared aproper segmentation of the prospective consumers then proper positioning of the products to the targeted consumers. Leadership and governance: All profit as well as non-profit organizations have leaders and the companies proceed by the talents and capacities of the able leaders.The effective leadership quality of the leaders, contributes a lot to the company. The companies can progresssecurely and steadily by the abilities of their leaders. The capable leaders can determine and state properly the companys mission and visions to their employees as well as to the society to the other stakeholders of the company such as consumers of the company, the communities who provide lot of impact to the company, and the Government. The leaders, who hold top management position of the companies has potential accountabilities towards the company, the future of the companies are mostly contingent on the capabilities of their leaders. The leaders ought to adequate understanding about the trade of the company and they must have knowledge of the good as well as the worst impacts of the company in society and about the strength and drawback of the company. They have to be capable promoter so that they can influence their employees to bring out their best (Special issue on Sustainability accounting for the industrial use of biomass, 2011). The leadersought tocultivate all the anthropologicaltraits, which support them to work meritoriously. They must have familiarity of the security and safety requirements of the firm. They should well cognizant of the rules and regulations of the concern so that they can describe it appropriately to the staffs, and force them to follow the rules strictly. They are answerable for the complete performance of the company. They are in authority for evolving the companies policies, for creating the strategies of the companies, for executingnewer more effective techniques in these ways the leadersenacts a very substantial role in the development of the company as well as they are accountablefor dropping the growth rate of the companies. The company must ensure that each stage of business operat ion managed sustainability accounting. Owing to this, the company must deployed capable middle groups of managers, who will be accountable for effective implementing of sustainability accounting of their departments. The middle manager works as a bridge between the employees and top-level managers. Beside this, the middle managers are responsible for ensuring the logistic operation and the retail business of the company by obeying the sustainability strategies, which help the company to keep sustainable growth (Unerman, Bebbington and O'Dwyer, 2007). They also provide the ideas of sustainability accounting across several departments and ensure smooth progress of the eco ambassador schedule.Procedures to engage the employees in the program of sustainability account: There ought to be ample of learning and training curriculum for the staffs so that the staffs will acquire better acumen of the sustainable dynamics. Every Tom, Dick, and Harrywishes to sustain in his or her position as well as wish for progresses. No one can disagree with the fact; he or she may be common human beings as well as the small or big companies. Each personwishesviabledevelopment. So therefore, first of all the companies should educate their employees for the future development of their staffs as well as companies.. The employees ought tobe acquainted with the elementary rules and regulations of the business. They ought to be wellconscious of the safety and security rules of the companies as well as they have tobe familiar with the operations of safety and security functions accurately. They essentially should have adequateinformation of the resources, the accurate use of the resources and the process of reducing the wastages must be understood (Young, 2010). They must be well conscious about the brand image of the company and must carry out the brand image in anappropriate approach. They ought to be furnished with ample of training on customer management so that they can retainhealthier relation with the valued customers of the company on behalf of the companies. Why an organization ought to care about introducing sustainability account: The internal as well as the external stakeholders of a company are screening interest in introducing sustainability accounting into a company. As the internal stakeholders or employees are conscious about the pollution at their workplace, the external stakeholders consist of local communities, the social Aspects of the company, the environmental activist and government regulators conscious about the pollution produced by the company that affect the surrounding area and also manage the social issues. The companies should introduce sustainability accounting for managing all the aspects so the companies look forward to sustainable growth. Therefore, the companies can avoid any mishaps, which might be occurred in case of not introducing sustainability accounting (Young, 2010). However the companies initially have to put money as well as efforts to introduce a new division in a long run it will be helpful to the companies. The possible name for this division can be Sustainability Manageme nt. The cost benefits of sustainability accounting: The major cost benefits are it helps a company to avoid the legal hazards due to the issues of environmental and social. Owing to this, the company may stop their operation and has to pay handsome money as a fine. Beside this by practicing this properly, company can increase the productivity so that earn more capital. There a company must incorporate sustainability accounting into their existing accounting practice. Conclusion: The sustainability account is equally significant as the traditional financial accounting. Presently the financial evaluation of a company is performed by keeping side by side all the information of financial accounting as well as the information of sustainability account. The aspects of the sustainability account are equally significant as the financial accounting. It contributes a lot to the growth of a company. The companies proceed properly with the help of these aspects of the sustainability account. The environment and social factors are the core factors of financial accounting. The sustainability account includes the non-financial aspects of the company such as the environmental, social and the corporate governance issues (LoÃÅ'ˆfgren and Li, 2011). The sustainability accounting is necessary be introduced in a business organization, it has greater significance and can play very important role in the growth of a company. The sustainability account department, look after th e practice of sustainability account, whether the strategies of sustainability accounting is properly practiced in the organizations. Quite a lot of non-financial factors possess crucial role in the growth of the company. If the companies ignore these aspects, company has to face several troubles, which could be constraints for the development of the company. By incorporating sustainability, accounting company can avoid such constraints. This accounting method also helps the company to accomplish its financial goal by reducing recurring cost as well as help to increase companys overall turnover so that company accomplished better profit ratio. The existing accounting procedures of a company also adopt sustainability accounting into their system. Those can be easily linked with their accounting process and provide equal benefits (Young, 2010). By the help of the strategies of sustainability, accounting companies can reduce the misuse of the resources, in this way companies can save m oney for purchasing the resources. In addition to that as it, help to avoid the mishaps so that save money for the company. References: 2013 Awards for Excellence. (2013).Employee Relations, 36(1). 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